Abstract
One of the most useful programs that can be carried out in the new normal era is to empower digital-based Micro Small and Medium Enterprises (MSMEs) to maintain the country’s economic sector. Empowering digital-based MSMEs is an important effort in advancing the economic sector and surviving in the new normal era for small and medium-sized people. The method used in this research is a literature study. Where the author focuses on all literacy studies and online news which will be the main material in research and analysis explanations. There are 3 cases to be taken. Each case will be collected according to the required data criteria. Then the three will be analyzed with the support of library sources and the new normal concept and the digital economy. The results of the analysis will then be explained and presented respectively to answer the questions that have been written in the research problem formulation. So that valid data is compiled which is supported by literature sources in explaining the phenomena that occur. The research results obtained from this research itself are in the form of 3 cases regarding several companies implementing CSR community empowerment programs in the form of digital-based MSMEs. Efforts are being made and monitoring and evaluation are made to ensure that the empowerment or program can run smoothly. The several impacts obtained from the empowerment of digital-based MSMEs on the community are, 1) Improvement of the quality of society, where the provision of education by companies results in the development of good knowledge and affects their quality and performance, 2) The development of business is expanding, from provision The knowledge that has been given as well as the increased self-quality ultimately affects new thinking to achieve greater business development, 3) Increased independence which results in the emergence of a strong mentality towards business competition in any situation so that it can compete and adapt to any company both nationally or even internationally.
References
Bainus, A., & Rahcman, J. B. (2020). Editorial: Pandemi Penyakit Menular (Covid-19) Hubungan Internasional. Intermestic: Journal of International Studies, 4(2), 111–123. https://doi.org/10.24198/intermestic.v4n2.1
BNI. (2020). Bangga Buatan Indonesia di era New Normal, BNI Dorong Mitra UMKM Go Online. Bni.Co.Id. https://www.bni.co.id/id-id/beranda/berita/siaranpers/articleid/6867
Bukht, R., & Heeks, R. (2017). Defining, Conceptualising and Measuring the Digital Economy. In SSRN Electronic Journal (No. 68; Development Informatics). https://doi.org/10.2139/ssrn.3431732
Ciocoiu, C. N. (2011). Integrating Digital Economy And Green Economy: Opportunities For Sustainable Development. Theoretical and Empirical Researches in Urban Management, 6(1), 33–43. https://ideas.repec.org/a/rom/terumm/v6y2011i1p33-43.html
Guo, S., Ding, W., & Lanshina, T. (2017). Global Governance and the Role of the G20 in the Emerging Digital Economy. International Organisations Research Journal, 12(4), 169–184. https://doi.org/10.17323/1996-7845-2017-04-169
Jabłoński, M. (2018). Value Migration to the Sustainable Business Models of Digital Economy Companies on the Capital Market. Sustainability, 10(9), 3113. https://doi.org/10.3390/su10093113
Kementerian PPN. (2020). Tentang SDGs. Bappenas.Go.Id. http://sdgs.bappenas.go.id/tentang/
kemlu.go.id. (2019). Indonesia Sampaikan Keberhasilan Pencapaian Sdgs di Markas PBB. Kemlu.Go.Id. https://kemlu.go.id/portal/id/read/466/berita/indonesia-sampaikan-keberhasilan-pencapaian-sdgs-di-markas-pbb
Prasetyo, I. (2010). Teknik Analisis Data dalam Research and Development (pp. 1–11). uny.ac.id. http://staffnew.uny.ac.id/upload/132310875/pengabdian/teknik-analisis-data-dalam-research-and-development.pdf
Pudhail, M., & Baihaqi, I. (2017). Strategi Pengembangan Ekosistem Ekonomi Digital Indonesia. Vidya, 25(1), 69–85. https://vidya.wisnuwardhana.ac.id/index.php/vidya/article/view/16
Pujaningsih, N. N., & Sucitawathi, I. G. A. A. D. (2020). Penerapan Kebijakan Pembatasan Kegiatan Masyarakat (PKM) dalam Penanggulangan Wabah Covid-19 di Kota Denpasar. Moderat: Jurnal Ilmiah Ilmu Pemerintahan, 6(3), 458–470. https://doi.org/10.25157/MODERAT.V6I3.3537
Qomariyah, S. (2016). Limpahan Pengetahuan pada Klaster Industri Animasi di Cimahi [Universitas Pasundan]. http://repository.unpas.ac.id/14562/
Redondo, T. (2015). The Digital Economy: Social Interaction Technologies – an Overview. International Journal of Interactive Multimedia and Artificial Intelligence, 3(2), 17–25. https://doi.org/10.9781/ijimai.2015.322
Sahab, N. A., Maulidah, N. F., & M, Z. N. R. (2018). Ekonomi Digital dan Pengentasan Kemiskinan Petani Kopi (Studi Kasus pada Kelompok Petani Kopi di Kecamatan Ampelgading, Sumbermanjing, Tirtoyudo, dan Dampit). LORONG: Media Pengkajian Sosial Budaya, 7(1), 87–100. http://urj.uin-malang.ac.id/index.php/lorong/article/view/227
Santoso, A. I., Ismail, A. I., & Widiyanti, E. (2017). Kesiapan UMKM Industri Kreatif Kota Surakarta dalam Menghadapi Masyarakat Ekonomi Digital (Digital Economy Ecosystem). Seminar Nasional Pengabdian Kepada Masyarakat, 272–277. http://digilib.mercubuana.ac.id/manager/t!@file_artikel_abstrak/Isi_Artikel_788760669024.pdf
Setiawati, S. (2018). Analisa Manajemen Kas Keuangan Desa Berbasis Digital Ekonomi Pada Pelaku Usaha Kecil Dan Menengah (UKM) & Industri Kecil dan Menengah (IKM) Kabupaten Bogor. JURNAL LENTERA AKUNTANSI, 3(2), 65–70. https://plj.ac.id/ojs/index.php/jrakt/article/view/243
Setyaningrum, P. M. (2020). Zilingo Trade, Platform Solusi Bisnis Satu Atap Siap Dukung UMKM Hadapi New Normal. Wartaekonomi.Co.Id. https://www.wartaekonomi.co.id/read290110/zilingo-trade-platform-solusi-bisnis-satu-atap-siap-dukung-UMKM-hadapi-new-normal
Suyanto, B., Egalita, N., & Sugihartati, R. (2020). Facing the New Reality of Post Covid-19: A Demand for Lifestyle-Based Social Engineering. Journal of Talent Development and Excellence, 12(1), 2333–2342. http://www.iratde.com/index.php/jtde/article/view/914
telkomsel.com. (2019). Patriot Desa Digital Memberdayakan Ekonomi Masyarakat dengan Teknologi. Telkomsel.Com. https://www.telkomsel.com/about-us/blogs/patriot-desa-digital-memberdayakan-ekonomi-masyarakat-dengan-teknologi
Terranova, T. (2000). Free Labor: Producing Culture for the Digital Economy. Social Text, 18(2), 33–58. https://doi.org/10.1215/01642472-18-2_63-33
